Dr. Omar Faruk advises WorkOptional.ai on AI Experience and Product Innovation. With over five years in AI-driven user experiences, AI applications, and automation, he brings practical knowledge in LLM customization, voice AI, ethical AI, and automation tools (including n8n, Zapier, Bubble, and Retool). He uses frameworks like EDIPT and Kano Model within Agile methodologies to align AI solutions with user needs and business goals.

As AI Experience & Product Innovation Specialist at Incite Digital, he designed chatbots that increased customer satisfaction by 50% and fine-tuned AI models that reduced operational costs. His application of the Kano Model for feature prioritization increased user engagement by 30%. Previously, as Research and Development Associate at King Mongkut's University of Technology Thonburi, he published articles on AI trends and created a UX scale for conversational AI that improved measurement of user satisfaction by 40%.